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Parham Donyai is an artistic photographer whose photographs have been featured in magazines, newspapers and TV. His concept store in London, England featured his photo gallery and was the runner up of the prestigious Retail Week Awards for "Best design in the UK".


Parham's photographs feature unusually varied themes from landscape, urban, animals, brands, glamour to fitness.

​Parham’s passion has always been film and photography and from around 12 years of age, he has been with a camera in hand. Unlike most people who follow their passion and they may or may not become successful at it, Parham took a different route.

In the early 1990s Parham qualified in law and after a short stint as a lawyer, he quit to start his first company, a sports nutrition company called LA Muscle. Photography was very much a part of this company and Parham began photographing many of the world champion athletes, bodybuilders, actors and fitness models during this time. His book, Body Builder, a Photographic Perspective was published in 2005 and featured his unique interpretation of the physiques he had photographed up to that time.

Parham took his passion for film and photography a step further by starting The Active Channel on the SKY platform in 2009. This TV channel, costing in excess of £1m a year went on to become Europe’s number 1 health & fitness channel, later on being added to many other platforms such as Freesat.

The Active Channel had its own full time film and photography crew led by Parham and produced many programmes and documentaries which were sold and distributed worldwide.

In 2015, Parham’s vision of a gallery-style shop in Richmond, London, England was turned into reality with a store designed by him that went on to win the runner up prize in the 2015 Retail Week Awards. Many of Parham’s photographs were showcased in this store.

Parham’s photographic works have been featured in many magazines & TV programmes over the years. His framed 1 of 1 limited art pieces have been sold to wealthy private collectors and corporations and they sit in luxury homes as well as corporate HQs.

As an entrepreneur and founder of several companies, Parham does not devote all his time to photography. Some of his photos are now available for purchase exclusively through

Parham splits his time between his properties in Gibraltar, London, Marbella, Lisbon and The Algarve.

Most of his studio shoots are done in his bespoke studios in London, England. When time permits, he also takes on select clients for exclusive projects. Parham does not shoot full time and devotes only a limited amount of time to photography.

Though you don't have to be experienced to be shot by Parham, you do need to be in shape. Parham uses top of the range Leica cameras for most of his photoshoots, though every shoot is different.

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